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Search Engine Marketing

Search Engine Marketing is the process of marketing a company through the use of paid ads that show up on search engine results pages.search engine marketing (SEM) is a tactic used to generate website traffic. SEM employs the use of internet search engines to improve your website's online presence as a business in the market. This in turn maximizes the number of users that visit your site. A dependable marketing tool, SEM provides a quick, easy, and cost-effective solution to increase web traffic. It is the ideal strategy if the business is not receiving enough organic traffic, with the aid of SEO techniques alone. With SEM, search engine optimization techniques are used in conjunction with paid advertising strategies to achieve prompt and successful results for the websites.

Softyoug is a renowned name in the field of Search Engine Marketing in Vapi. We are an Indian company based in Vapi, and the websites we provide SEM services to are also ranking highly. We offer the best SEM services that are most effective in terms of generating traffic and growth. If you're looking for a way to increase ROI and grow your business, then Softyoug is the best choice. We can help you get ahead of the competition and become the best in your field.


SEM Process We Follow to Increase Your Leads

  • The most crucial part of any SEM campaign is the selection of keywords. Without the right keywords, ads will not reach the right audience, and the desired results will not be achieved. That is why it is essential to have SEM experts on your team!

  • PPC audits are essential to identify any mistakes in your current strategy and correct them. At our company, we have a team of experts that will locate any errors in your PPC strategy and provide solutions.

  • Competitor analysis is a fundamental step in SEM. By understanding what your competition is doing right, you can improve upon it and create an SEM strategy that outperforms the rest.

  • A carelessly created SEM campaign will not produce the desired results. At our company, we take a comprehensive approach to campaign creation that will result in an increase in sales and revenue.

  • One of the most important campaign aspects is the landing page. Our team of PPC and Social Media Ads Experts will create an impactful landing page that encourages users to convert into leads and sales.

  • What is the use of a good Google AdWords campaign if it uses up a lot of money and decreases the ROI? We actively manage the bids to make sure your online ads hit the sweet spot of good lead generation and sales with less ad budget spend.

  • Once the ads are live, we collect data. Data from the Google Ads, Facebook Ads, and LinkedIn Ads platforms gives us a lot of insight on how to improve the ad performance continuously so that you get the most sales and leads with less ad spend. Our pay-per-click services will not stop until you are satisfied.

What are Google Ads?

Google Ads is an advertising platform that allows you to target ads based on user searches on Google. Your ad on this platform can be in the form of text, an image, a call, or a video. You can also use filters, such as gender, age, country, and demographics.

Text Ads : With in-text ads, you can advertise your product or service by targeting search terms and keywords. This means that if a user searches for the targeted term, your ad will appear in the search results. When using in-text ads, you must pick the right keywords to target the audience for your business.
Image Ads : An image ad consists of an image that provides details about your product or service. When a user clicks on your ad, they will be taken to the landing page. These types of ads appear on web pages or other locations in the Display Network.
Video Ads : With these ads, Google plays your video ad on its partner sites or YouTube based on your settings, goals, and type of content you wish to promote.
Call Ads : Google brings phone calls to your business with the help of ads that include your contact number. The users will click on this ad and can communicate with you directly.
Product Cart Ads : Your ad will be shown to users who are shopping online for your product or similar products.

What are Facebook Ads?

Meta Platforms operates as a social networking company which includes Facebook, Instagram, Messenger, WhatsApp, and Oculus. Facebook Ads allows you to target your potential customers by their gender, age, language, the type of activities they perform on the app, or lookalike audience. On Facebook, you have the option of showcasing your ads using a video, image, slideshow, carousel, collection, or experience.

Photo Ads : Facebook allows you to display photo ads that will capture your targeted user’s attention on their feed, their messenger, or their stories.
Video Ads : You can create a video ad that will be played for your target Facebook users on their story or feed.
Playables : These types of ads offer an interactive preview to the users on Facebook before they download an app. Eg: Gaming Apps like Candy Crush, Subway Surfer, Ludo, etc.
Slideshow : These are video-like ads made with sound, motion, and text.
Carousel : These ads let you display up to 10 videos or images in a single ad, each with its own link.
Collection : These are a mobile-only format that is designed to improve the mobile user experience. Users clicking on these ads are taken to a full screen and fast-loading experience to learn more about the product or service.

What are LinkedIn Ads?

LinkedIn Ads can be targeted according to location, name of the company, company industry, the school, years of experience of a particular skill, target groups, and age.

Text Ads : LinkedIn displays text ads on the side rail or inline. It is only accessible for desktop LinkedIn users.
Sponsored Content : This type of ad appears along with the content the members of LinkedIn create for themselves. They can be dubbed promoted posts as they are the amplified versions of the media, links, messaging, etc.
Video Ads : With these ads, Google plays your video ad on its partner sites or YouTube based on your settings, goals, and type of content you wish to promote.
Sponsored InMail : This feature can be exploited to send customized messages to highly targeted recipients. They are only delivered to active LinkedIn members. The content can be tailored directly to the audience and the ‘call to action' button can always be seen on any device due to the responsive design.